Artificial Intelligence in Business Practice

Learn how companies like Amazon, Google, and Tesla use AI to drive growth in Artificial Intelligence in Practice for Business, offered by John Wiley & Sons. This beginner-friendly course explores real-world applications of artificial intelligence in business, including automation, predictive analytics, and customer personalization—no coding required.

  • N/A
  • 17h 51m
  • Last updated Apr 10, 2026

Course Overview

Artificial Intelligence is no longer just a tech buzzword—it’s a real business advantage. This course shows exactly how leading companies apply AI to solve problems, increase efficiency, and create new opportunities.

Instead of focusing on coding or theory, it breaks down how AI is actually used in industries like retail, healthcare, finance, and manufacturing.

 

What you will actually learn

  • How companies use AI for decision-making and automation
  • Real use cases like recommendation systems and fraud detection
  • How AI improves customer experience and personalization
  • How to identify AI opportunities in your own business

 

How the course is structured

The course includes 51 short modules, each focused on a real-world application of AI in business.

You’ll learn through:

  • Case studies (Amazon, Google, Tesla, etc.)
  • Practical business scenarios
  • Clear, non-technical explanations

 

Skills You’ll Gain

  • AI in business strategy
  • Data-driven decision making
  • Understanding automation systems
  • Innovation and digital transformation
  • Identifying AI use cases

 

Duration & Study Format

  • 51 modules
  • Self-paced
  • Flexible learning
  • ~2 weeks total
  • ~10 hours/week

 

Who is this course for?

  • Business students
  • Entrepreneurs & startup founders
  • Managers & consultants
  • Anyone curious about AI in business

 

Career Value

This course helps you understand how AI is used in real companies, which is valuable for roles like:

  • Business analyst
  • Product manager
  • Consultant
  • Digital strategist

     

⚖️ Courseem Verdict: Is it worth it?

The Pros

  • ✓ Real-world focus: based on actual company case studies.
  • ✓ Beginner-friendly: no technical background needed.
  • ✓ Business-oriented: focuses on strategy, not coding.
  • ✓ Updated content: includes modern AI use cases.

The Cons

  • ✕ No hands-on tools: mostly conceptual learning.
  • ✕ Limited technical depth: not for AI engineers.
  • ✕ Missing advanced frameworks: focuses on examples over execution.

The Bottom Line: Perfect for business professionals and managers wanting strategic AI insights without technical complexity. Skip if you need hands-on coding, engineering skills, or advanced AI frameworks.

Frequently Asked Questions

No. The course is designed for non-technical learners and focuses on business applications of AI.

Yes. It helps you identify practical AI opportunities and understand how to apply them strategically.

Yes. It was recently updated and includes modern examples of how companies use AI today.

It depends. If you already work deeply with AI, it may feel introductory—but it’s still valuable for business perspective.

course Artificial Intelligence in Business Practice thumbnail
Go to class

Course Features

  • Student Enrolled1,275
  • Duration17h 51m
  • PriceFree
  • Modules51
  • Skill LevelBeginner
  • LanguageEnglish
  • CertificationYes

Provider

provider Coursera logo
Coursera

Coursera is a leading online learning platform offering thousands of courses, degrees, and certificates from top universities and companies like Google, Stanford, and IBM. Accessible worldwide, it empowers learners with flexible, expert-led education in fields from data science to business.

Go to class